Challenger Mobile Expands Channel And Marketing Initiatives For Latin American Market
Turnkey mVoIP Platform Puts In-Region Operators and Service Providers on the Leading Edge of Mobile Communications
Stockholm, Sweden – February 4, 2008: Challenger Mobile, the white label Mobile VoIP Company, today announced plans to expand its distribution channel and marketing programs for the Latin American market. Argentina and Brazil in particular, two of the world’s fastest growing markets for mobile subscriber adoption, will experience the benefits of Challenger’s new channel initiatives.
Challenger’s initial activities will focus on extending the benefits of the company’s existing channel partner program to the VARs, system integrators, OEMs, and technology vendors serving Latin America’s carriers and mobile operators. Its turnkey white label Mobile VoIP (mVoIP) platform is well-suited for savvy operators seeking to expand their service portfolio with innovative and differentiated service offerings. With a rapid time-to-market and the appeal of low-cost international mVoIP calling, Latin American providers can experience the many benefits of Mobile VoIP quickly and effortlessly.
“Mobile VoIP services represent a tremendous market opportunity for the forward-thinking operators in that region, with forecasted mobile subscriber growth to 229 million handsets in Brazil and Argentina alone over the next few years,” said Christina Sundman, Challenger Mobile’s CEO. “Challenger’s end-to-end mVoIP platform is the surest way for those providers to rapidly deploy a proven service offering that delivers the innovation, low-cost, and high-quality that those subscribers are seeking.”
Challenger’s white label Mobile VoIP platform allows subscribers to place calls from their mobiles over the Internet, using a WiFi, GPRS or 3G connection. In addition to core Internet telephony capabilities, Challenger’s platform supports remote mobile handset configuration, call detail record (CDR) support, and flexible billing system integration. For customers choosing Challenger’s hosting service offering, the platform also includes attractive call termination capabilities and rates.
As a prelude to the company’s aggressive channel and marketing initiatives in the region, Challenger will launch Spanish and Portuguese translations of its corporate website at www.challengermobilegroup.com. The website enhancements will be operational on February 1, 2008 or sooner, and will help succinctly communicate the many benefits of Challenger’s offering to the Latin American marketplace.
About Challenger Mobile Group
Challenger Mobile is a leading provider of end-to-end white-label Mobile VoIP platforms to wireless operators and the content providers and services companies that serve them. Since 2001, Challenger has been on the forefront of the convergence of Mobile and VoIP technologies, and has created software solutions that enable providers to rapidly enter this emerging market with flexible, scalable systems that offer a low cost of entry, standards-based architecture, and innovative branded service offerings. Based in Stockholm, Sweden, Challenger markets its offerings through resellers, OEMs and systems integrators worldwide.
For more information, visit http://www.challengermobilegroup.com.